BeeHively Honey
Packaging design system for an end-to-end beekeeping organization in India that offers premium quality multi-floral and mono-floral honey directly from the beekeepers to its consumers.
User Research, Market Research, Illustration, Packaging Graphics
Beehively offers a plethora of premium mono-floral honey flavors in the US and India. Monofloral honey is honey that comes from bees feeding predominantly on the nectar of one plant.
The flavor list is changeable according to the season and availability, so I created a packaging design system that could easily be implemented.
The illustrations are inspired by the flower of the honey flavors. The grainy yet tasteful visual language is a representation of the honey, which is natural, ethical and high-quality. The typeface, Leiko, translates the elegant Indianess of the honey to the packaging.
DEMOGRAPHIC USER PROFILE: 18-70 year old, High Income Group
PSYCHOGRAPHIC USER PROFILE:
-
Exploration of flavours
Exploration with recipes
Knowledge of food
-
Use honey for health and fitness purposes
Conscious about the quality of food they consume
-
Beehively advocates for bee conservation, conservation of the environment and also uplifts the bee-keeping community
BRAND PERSONALITY:
Honest, Premium, Mature, Sustainable, Global, Ethical
Research Summary Board
Market Research - India & US
Understanding the brand
User Research - India & US
Ideations
Explorations