Epigamia
Packaging design proposal for a premium all-natural Greek yogurt brand, the first of its kind in the Indian FMCG market.
User Research, Market Research, Illustration, Packaging Graphics
Epigamia’s brand philosophy is it is a healthy alternative for a snack, it is marketed as “Your Happy Balance”. Their target audience is young working professionals who need a to-go healthy snack.
Sealed
Opened
Dieline
With the use of typography and illustrations instead of photographs of the fruit, I made the visuals more playful, keeping in mind the target audience and the brand philosophy. I divided the information on each side to create a hierarchy and provide clarity in the information. Along with the visuals, the form allows the product to stand out on the shelf from other similar products. The form is also compact and so it is easy to carry, open and handle. The material of the Tetra Pack is recyclable as well as sturdy and safe for storage of the product. It increases the shelf life of yogurt and there is an ease in transportation.
Form exploration